KitchenAid's 'Color of the Year' for 2025 is a retro Butter yellow, reflecting a growing nostalgia for soft hues. This annual program, running since 2017, aligns with social cultural trends, leveraging insights from Whirlpool's analysis team. The focus is on colors that evoke feelings of comfort and optimism, with Butter yellow being a logical choice as it's experiencing a modern revival. Additionally, Pinterest has highlighted this hue as a key trend, anticipating its resurgence in interior design, which further bolsters KitchenAid's choice for consumer appeal.
The main goal with the color of the year program is to look at the drivers of social cultural trends and filter those through the KitchenAid brand lens.
Butter yellow is an apt choice, given that the soft, retro hue is having something of a modern-day revival.
A team of analysts from KitchenAid's parent company, Whirlpool, work year-round to identify culturally relevant colors for new products.
Pinterest predicted that 2025 would see a resurgence of youthful primary colors in interior design, spotlighting butter yellow as a key trend.
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