"Functional foods have been around for decades, but are taking off anew. Consumers have become more health-conscious, weight-loss drugs are changing people's eating habits and strained household budgets make non-essentials harder to justify."
"There is no regulatory definition for functional foods, and the term means different things to different people. But nutritionists generally agree that the term refers to foods that provide specific health benefits or enhance the body's processes."
"We've entered a new age of functional foods in recent years, dominated by added protein and fiber as well as vitamins, probiotics, omega-3 fatty acids and minerals such as magnesium."
The functional foods market is rapidly expanding, projected to reach $586 billion globally by 2030. These foods offer specific health benefits, including enhanced mental clarity and immune support. The rise in health-conscious consumers, along with the influence of wellness trends and weight-loss drugs, has contributed to this growth. Functional foods encompass both whole foods, like blueberries, and modified foods, such as vitamin-enriched products. The current market is characterized by an emphasis on added proteins, fibers, vitamins, and probiotics.
Read at www.theguardian.com
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