In 2024, global wine consumption fell to its lowest level in over 60 years, down 3.3% to 214.2 million hectolitres. This decline is attributed to increasing health concerns and economic issues faced by consumers worldwide. The OIV also reported a 4.8% decrease in wine production, largely due to adverse weather factors. Notably, US tariffs are projected to further damage the market. Regional discrepancies emerged, as consumption in Spain and Portugal grew, while major markets like the US and France experienced significant declines. The report prompts further consideration of long-term structural challenges.
Worldwide wine consumption has plummeted to the lowest level in over 60 years, primarily driven by health concerns and rising economic pressures, according to the OIV.
The OIV's statistics chief indicates that government tariffs and environmental factors further complicate recovery in global wine consumption, previously exacerbated by the COVID-19 pandemic.
The decline in wine sales in the United States, the largest market, fell 5.8% in 2024, indicating a shift in consumer behavior fueled by increased prices and health awareness.
Environmental extremes have severely impacted wine production, with Italy remaining the largest producer despite France experiencing its lowest output in decades due to adverse conditions.
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