The article highlights the surging interest and commercial potential in women's sports, particularly emphasizing the upcoming UEFA Women's Euro tournament. It discusses the transition from a perceived risky investment to recognizing women's sports as a lucrative market, backed by compelling statistics. A recent survey indicates a staggering 73% of individuals now watch women's sports, with men leading in viewership frequency. Deloitte's predictions further align with this trend, forecasting women's elite sports revenues to surpass $2.35 billion by 2025, showcasing the rapid growth and significant fan engagement in the sector.
Deloitte predicts that global revenues in women's elite sports will reach at least US$2.35 billion (£1.88 billion) in 2025 as viewing interest surges.
A 2024 seven country survey reveals 73% of people now watch women's sports, with men watching more frequently than women, challenging previous misconceptions.
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