A recent report from Collabstr analyzed over 15,000 influencer collaborations and unveiled a surprising pay gap. Male influencers earn an average of $291 per collaboration, while female influencers earn just $208, highlighting a 40% differential. Despite women comprising 72% of the influencer market in 2024, the abundance of female creators has led to oversaturation, weakening their bargaining power. The study also indicates that as follower counts increase, the pay gap narrows, indicating that larger audiences provide female influencers with better earning potential.
A new report from Collabstr reveals a significant pay gap in influencer earnings, with male creators making 40% more per collaboration than female creators.
In 2024, 72% of influencers are women, but due to oversaturation, they earn less per collaboration, averaging $208 compared to men's $291.
The report highlights that as follower count increases, the pay gap diminishes, suggesting that bargaining power varies with audience size.
Despite women being the majority in the influencer space, their earnings are suppressed by high participation rates, limiting their negotiation leverage.
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