#ad-fraud--ivt

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#programmatic-advertising #publisher-trust-index #brand-safety #mobile-gaming-apps #connected-tv #ctv-ad-spend
Marketing tech
fromExchangewire
17 hours ago

Pixalate's August 2025 Brazil Publisher Rankings for Websites & Mobile Apps - ExchangeWire.com

Pixalate released the August 2025 PTI for Brazil, ranking websites and apps using metrics such as IVT, MFA risk, brand safety, viewability, and reach.
fromExchangewire
2 weeks ago

Pixalate's August 2025 UK Publisher Rankings: Top Mobile 'Gaming' Apps for Programmatic Advertising Traffic Quality - ExchangeWire.com

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today (16th September, 2025) released the United Kingdom August 2025 Top Mobile Gaming Apps Rankings for Programmatic Advertising Traffic Quality on the Apple App Store and the Google Play Store. The report ranks mobile apps in the 'Video Gaming' IAB app category based on their programmatic advertising traffic quality, as measured by Pixalate's Publisher Trust Index (PTI). Pixalate has also released a United States ( US) version of the report.
Privacy technologies
Marketing tech
fromExchangewire
3 weeks ago

Pixalate Releases Q2 2025 Global Connected TV (CTV) Ad Supply Chain Trends Reports

Global open programmatic CTV ad spend fell 3% to USD$5.7bn in Q2 2025 while global CTV invalid traffic (IVT) averaged 18%.
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