#ad-technology
#ad-technology

fromAxios

Dotdash Meredith hires president to lead ad tech division D/Cipher

Dotdash Meredith's D/Cipher tool offers advanced ad targeting solutions, enhancing user data interpretation while prioritizing privacy over invasive tracking methods.

fromHackernoon

4 years ago

Privacy technologies

How to Stop Your TV From Watching You | HackerNoon

Amazon (TAM) Integrates with iion to Unlock New Revenue Streams for Gaming Publishers

iion's integration with Amazon APS enhances game advertising, offering better access to brands and publishers.

The collaboration aims to revolutionize digital advertising in the gaming industry.

Marketing

8 months ago

How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.

fromSearch Engine Roundtable

3 months ago

Marketing tech

Adnami Expands Programmatic Capabilities with Enhanced Curation Services

2 weeks ago

Marketing

Google Ads Adds AI Max Search Match Type

fromSocial Media Today

Digital life

This-Party Ad Measurement Partners Announce New Snap Attention Measurement

Amazon (TAM) Integrates with iion to Unlock New Revenue Streams for Gaming Publishers

iion's integration with Amazon APS enhances game advertising, offering better access to brands and publishers.

The collaboration aims to revolutionize digital advertising in the gaming industry.

Marketing

8 months ago

How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.

fromSearch Engine Roundtable

3 months ago

Marketing tech

Adnami Expands Programmatic Capabilities with Enhanced Curation Services

2 weeks ago

Marketing

Google Ads Adds AI Max Search Match Type

fromSocial Media Today

#programmatic-advertising

Digital life

This-Party Ad Measurement Partners Announce New Snap Attention Measurement

more#digital-marketing

Marketing tech

mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads

E-Commerce

Media Buying Briefing: Two years later, media buyers still aren't fully sold on The Trade Desk's Kokai platform

Marketing tech

mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads

more#programmatic-advertising

E-Commerce

Media Buying Briefing: Two years later, media buyers still aren't fully sold on The Trade Desk's Kokai platform

#retail-media

Marketing tech

Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology

Marketing tech

Pentaleap & Vantage Partner to Offer Retail Media Networks a Unified Path-to-Purchase

Marketing tech

Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology

Marketing tech

Pentaleap & Vantage Partner to Offer Retail Media Networks a Unified Path-to-Purchase

Scope3's New Brand Safety AI Takes on IAS and DoubleVerify

Scope3 launches AI-driven brand safety product aiming to provide advertisers with tailored solutions surpassing existing market players.

5 months ago

WTF is identity resolution?

Identity resolution reconciles multiple digital identifiers to form a cohesive identity, crucial for navigating a fragmented digital ad landscape.

fromMarTech

US asks court to breakup Google ad businesses | MarTech

The U.S. DOJ is pushing for Google to divest its AdX and DFP platforms following a ruling on monopoly violations.

Marketing tech

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google's Search Partner Network (SPN) - ExchangeWire.com

Marketing tech

AI-powered voice technology turned words into branded moments in this T-mobile campaign

fromAdweek

Scope3's New Brand Safety AI Takes on IAS and DoubleVerify

Scope3 launches AI-driven brand safety product aiming to provide advertisers with tailored solutions surpassing existing market players.

5 months ago

WTF is identity resolution?

Identity resolution reconciles multiple digital identifiers to form a cohesive identity, crucial for navigating a fragmented digital ad landscape.

fromMarTech

US asks court to breakup Google ad businesses | MarTech

The U.S. DOJ is pushing for Google to divest its AdX and DFP platforms following a ruling on monopoly violations.

Marketing tech

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google's Search Partner Network (SPN) - ExchangeWire.com

Marketing tech

AI-powered voice technology turned words into branded moments in this T-mobile campaign

more#digital-advertising

#video-advertising

fromMarketing Dive

Marketing tech

Inside Universal Ads' plan to reach the next 100K buyers of TV ads

7 months ago

Marketing

Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.com

fromMarketing Dive

Marketing tech

Inside Universal Ads' plan to reach the next 100K buyers of TV ads

7 months ago

Marketing

Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.com

more#video-advertising

A Judge Ruled That Google Acted Illegally to Dominate Ad Tech

Google was found to maintain an illegal monopoly over online advertising technology.

The ruling could lead to significant restructuring of Google's operations.

fromNewsmax

US Asks Judge to Break up Google's Ad Tech Business

The US government demands a breakup of Google's ad business due to illegal monopoly findings.

fromLe Monde.fr

Google monopoly trial: US government asks judge to break up the ad tech business

The US government demands a breakup of Google's ad tech monopoly after a court ruling.

fromwww.theguardian.com

US asks judge to break up Google's ad tech business after requesting Chrome sale

The US government is pushing to break up Google's ad tech business due to its illegal monopoly.

fromwww.nytimes.com

3 months ago

A Judge Ruled That Google Acted Illegally to Dominate Ad Tech

Google was found to maintain an illegal monopoly over online advertising technology.

The ruling could lead to significant restructuring of Google's operations.

fromNewsmax

US Asks Judge to Break up Google's Ad Tech Business

The US government demands a breakup of Google's ad business due to illegal monopoly findings.

fromLe Monde.fr

Google monopoly trial: US government asks judge to break up the ad tech business

The US government demands a breakup of Google's ad tech monopoly after a court ruling.

fromwww.theguardian.com

US asks judge to break up Google's ad tech business after requesting Chrome sale

The US government is pushing to break up Google's ad tech business due to its illegal monopoly.

Trump Tariffs Are Creating 'a Lot of Wait and See' Uncertainty for Advertisers, AMC Networks Exec Says

AMC Networks is refocusing its upfront presentations on content rather than ad technology.

How Amazon's video ads chief is pitching Prime Video as he looks to fend off growing competition from Netflix and others

Amazon is focusing on improving ad performance and simplifying ad buying to increase market share in TV advertising.

fromAdweek

6 months ago

Marketing

Amazon Is Selling Its Advertising Technology to Other Retailers

fromBusiness Insider