#ad-technology

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#machine-learning

EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOH

EX.CO expands its ad server to enhance revenue in CTV and DOOH media through improved automated ad auctions.

A Year from Launch, Nano Marks the Release of 60+ Intent Personas to Help Buyers Combat Signal Loss

Nano's Intent Personas platform has successfully achieved over 60 distinct personas, revolutionizing audience targeting amidst growing consumer privacy concerns.

EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOH

EX.CO expands its ad server to enhance revenue in CTV and DOOH media through improved automated ad auctions.

A Year from Launch, Nano Marks the Release of 60+ Intent Personas to Help Buyers Combat Signal Loss

Nano's Intent Personas platform has successfully achieved over 60 distinct personas, revolutionizing audience targeting amidst growing consumer privacy concerns.
moremachine-learning

Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.com

Advertisers can maximize video in 2025 by integrating new formats with personalized experiences on single platforms, enhancing user engagement and effectiveness.
#antitrust

US-Google face off as ad tech antitrust trial comes to close

Google's dominance in online advertising technology is under scrutiny in antitrust cases, potentially impacting competitors and publishers.
The case highlights concerns about monopolistic practices in digital advertising and its implications for market competition.

The Rocket Docket' Judge Who Will Decide the Fate of Google's Ad Technology

The Google ad technology antitrust trial is one of the quickest in recent history, indicative of Judge Brinkema's efficiency in handling complex cases.

US-Google face off as ad tech antitrust trial comes to close

Google's dominance in online advertising technology is under scrutiny in antitrust cases, potentially impacting competitors and publishers.
The case highlights concerns about monopolistic practices in digital advertising and its implications for market competition.

The Rocket Docket' Judge Who Will Decide the Fate of Google's Ad Technology

The Google ad technology antitrust trial is one of the quickest in recent history, indicative of Judge Brinkema's efficiency in handling complex cases.
moreantitrust
#programmatic-advertising

How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.

BidsCube Unveils Comprehensive White-Label Solutions

BidsCube transforms into a comprehensive ad technology solutions provider, simplifying programmatic advertising for clients.
The company emphasizes empowering clients with innovative tools and supportive ecosystems.

How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.

BidsCube Unveils Comprehensive White-Label Solutions

BidsCube transforms into a comprehensive ad technology solutions provider, simplifying programmatic advertising for clients.
The company emphasizes empowering clients with innovative tools and supportive ecosystems.
moreprogrammatic-advertising
#advertising

Netflix's ad supported tier reaches new user milestone, defying expectations

Netflix's ad-supported plan has gained over 70 million subscribers, indicating a positive reception of ads among viewers.

Adnami Launches 'Sonar' to Simplify Attention Measurement in Digital Advertising - ExchangeWire.com

Sonar by Adnami revolutionizes attention measurement, making it simple and scalable for digital ads.

New Self-Service Ad Platform Gives Roku (NASDAQ:ROKU) an Edge - TipRanks.com

Roku's new Ads Manager simplifies ad purchasing for advertisers across its streaming services, improving targeting and campaign effectiveness.

Netflix's ad supported tier reaches new user milestone, defying expectations

Netflix's ad-supported plan has gained over 70 million subscribers, indicating a positive reception of ads among viewers.

Adnami Launches 'Sonar' to Simplify Attention Measurement in Digital Advertising - ExchangeWire.com

Sonar by Adnami revolutionizes attention measurement, making it simple and scalable for digital ads.

New Self-Service Ad Platform Gives Roku (NASDAQ:ROKU) an Edge - TipRanks.com

Roku's new Ads Manager simplifies ad purchasing for advertisers across its streaming services, improving targeting and campaign effectiveness.
moreadvertising

The Opera Browser Is Carving Out An Advertising Business Without Cookies | AdExchanger

Opera browser adapts to user needs while navigating the market changes set by Google regarding cookies.
Opera Ads grows rapidly by relying on alternatives to third-party cookies for monetization.
#digital-marketing

TikTok looks to turn search queries into ad dollars with new tool

TikTok is now transforming user searches into advertising revenue through the new Search Ads Campaign tool.

In-game ad firm Frameplay teams with others - including competitors - to launch its own exchange

Frameplay's ad exchange aims to simplify access for brands to in-game advertising inventory.
Collaboration with other top firms boosts supply and opportunities for advertisers.
The gaming industry continues to grow, warranting increased advertising investment.

NBCUniversal Says Domino's Sold 38% More Pizza After Buying Ads Through Its Cross-Platform Tool

Ad technology from NBCUniversal led to a 38% increase in sales for Domino's in a recent trial.

Hawk Selects Veritonic For Audio Attribution - Podcaster News

Hawk selected Veritonic's Audio Attribution solution to enhance user measurement of audio and CTV advertising ROI.

TikTok looks to turn search queries into ad dollars with new tool

TikTok is now transforming user searches into advertising revenue through the new Search Ads Campaign tool.

In-game ad firm Frameplay teams with others - including competitors - to launch its own exchange

Frameplay's ad exchange aims to simplify access for brands to in-game advertising inventory.
Collaboration with other top firms boosts supply and opportunities for advertisers.
The gaming industry continues to grow, warranting increased advertising investment.

NBCUniversal Says Domino's Sold 38% More Pizza After Buying Ads Through Its Cross-Platform Tool

Ad technology from NBCUniversal led to a 38% increase in sales for Domino's in a recent trial.

Hawk Selects Veritonic For Audio Attribution - Podcaster News

Hawk selected Veritonic's Audio Attribution solution to enhance user measurement of audio and CTV advertising ROI.
moredigital-marketing

Kevel Partners with the World's Largest Home Improvement Retailer Orange Apron Media - ExchangeWire.com

Kevel partners with Home Depot's Orange Apron Media for retail media transformation using its API-based solutions.
Flexibility and innovation are crucial for enhancing advertising capabilities.
Collaboration aims to improve customer experience with personalized advertising strategies.
#google

Going once, going twice: Google's millisecond ad auctions are the focus of monopoly claim

Google's dominance in online advertising is being challenged as an illegal monopoly in a federal trial.

European news companies sue Google over ad tech dominance

European news media companies sued Google for $2.1 billion over ad technology practices harming them.
Media companies could have received higher revenues and paid lower fees if not for Google's misconduct.

Going once, going twice: Google's millisecond ad auctions are the focus of monopoly claim

Google's dominance in online advertising is being challenged as an illegal monopoly in a federal trial.

European news companies sue Google over ad tech dominance

European news media companies sued Google for $2.1 billion over ad technology practices harming them.
Media companies could have received higher revenues and paid lower fees if not for Google's misconduct.
moregoogle

Comscore Audience Data Will Now Be Available In FreeWheel's Platform | AdExchanger

Integration of contextual audience data enhances ad targeting capabilities.
Privacy-friendly data allows reduced reliance on personal identifiers.
Paramount leads in utilizing new audience targeting methodologies.

Disney Touts its Tech Stack 'Built Intentionally for Streaming,' Reveals D23 Expo Expansion Plan at CES Showcase

Disney showcased its investments in ad technology at CES, including global expansion of Disney+ with ads.
Disney introduced Gateway Shop, a seamless, shoppable TV ad experience that allows viewers to make purchases without leaving the viewing environment.

Broadcasters Trading Ad Airtime for Advertisers' Shares; Google Reduces Scope of AI Overviews; Nvidia Unveils New AI Processor - ExchangeWire.com

Broadcasters are trading ad airtime for shares with advertisers, Google tightens constraints on its AI Overviews, Nvidia introduces a new AI processor.
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