#advertiser-strategy

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Marketing tech
fromDigiday
1 week ago

Why advertisers are quietly returning to news-driven media channels

Brand suitability is fluid and increasingly drives advertisers back to news inventory despite emotional risk and politicized cultural shifts.
E-Commerce
fromDigiday
3 months ago

LinkedIn makes it easier for creators to track performance across platforms

LinkedIn introduces an API allowing creators to integrate performance metrics into third-party tools, enhancing management and tracking capabilities.
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