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Marketing tech
fromExchangewire
1 week ago

Adtelligent Boosts SSP With Server-Side VAST, Driving 93% Monetisation Growth for BidFuse

Adtelligent's server-side VAST (S2S) SSP automates video ad monetisation, increases scale and fill rates, reduces redundant traffic and lowers operational overhead.
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Artificial intelligence
fromDigiday
2 months ago

When CMOs pay for agents not agencies: S4 Capital's AI gambit

S4 Capital is replacing traditional agency roles with AI agents, automating up to 65% of agency tasks and restructuring around an AI workforce.
Marketing tech
fromMarketing Dive
6 months ago

PubMatic brings generative AI to media buying platform

PubMatic's new AI-driven platform enhances control for advertisers over media spending.
The platform streamlines the media buying process, leveraging generative AI for optimized campaigns.
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