#advertising-automation

[ follow ]
#meta
Artificial intelligence
fromDigiday
4 weeks ago

When CMOs pay for agents not agencies: S4 Capital's AI gambit

S4 Capital is replacing traditional agency roles with AI agents, automating up to 65% of agency tasks and restructuring around an AI workforce.
#google-ads
Marketing tech
fromMarketing Dive
5 months ago

PubMatic brings generative AI to media buying platform

PubMatic's new AI-driven platform enhances control for advertisers over media spending.
The platform streamlines the media buying process, leveraging generative AI for optimized campaigns.
[ Load more ]