fromC-Store Dive
6 days agoLove's joins retail media market
Love's Media Group offering creates a unified advertising platform that encompasses its loyalty and mobile presence, in-store media and pump screens in the forecourt across its 664 locations in 42 states. The platform's focus on professional drivers, which are "a high-frequency audience that traditional digital advertising struggles to access," gives it a point of differentiation in the increasingly crowded retail media space, Love's said.
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