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Marketing tech
fromVariety
1 week ago

Amazon Inks iHeartMedia Deal for Programmatic Ads, Expanding Push Into Audio

Amazon expanded its Amazon DSP-iHeartMedia partnership to give advertisers programmatic access to iHeart's streaming, livestreaming radio, podcasts (in 2026) and broadcast inventory.
fromAdExchanger
3 months ago

For Roku, Upfronts Have Become A 'Full Yearlong Marketplace' | AdExchanger

Roku's video advertising business has been booming, with video advertising growth surpassing overall platform revenue during the second quarter, reflecting a robust demand diversification strategy.
E-Commerce
fromModern Retail
5 months ago

Social platforms like Reddit and Pinterest are striking more retail media partnerships

Advertising executives say this new spin on retail media is the next logical step for companies building out ad businesses, such as Instacart and CVS.
Marketing tech
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