#tv-upfronts

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#programmatic-advertising #creator-economy #brand-partnerships #ai-agents #addressable-advertising
Marketing tech
fromDigiday
3 days ago

Future of TV Briefing: How AI agents will figure into this year's upfront negotiations

Upfront TV and streaming sellers are preparing advertiser conversations to incorporate AI agents into ad buying and deal workflows.
Media industry
fromAdExchanger
2 weeks ago

To Sell TV, The New 'Premium' Is 'Fandom' | AdExchanger

Upfronts shifted from celebrity premieres to performance, dynamic delivery, AI, and fandom-driven audience targeting.
Media industry
fromAdExchanger
2 weeks ago

Upfronts Day Three: Ad Tech Jargon And Brand Awareness | AdExchanger

Warner Bros. Discovery, Netflix, and YouTube tied TV performance to advertiser outcomes using new measurement, attribution, and ad-tech approaches.
Marketing
fromVariety
2 weeks ago

YouTube Unveils Exclusive Shows From Alex Cooper, Trevor Noah, Kareem Rahma and More at Upfront

YouTube is shifting from funding original creator content to selling ads around creator-produced shows, offering marketers sponsorships for individual creator inventory.
#programmatic-advertising
Marketing tech
fromDigiday
2 weeks ago

Future of TV Briefing: Inside Warner Bros. Discovery's programmatic upfront pitch

More than half of Warner Bros. Discovery’s biddable programmatic demand comes from upfront deals, and growth is driven by automation, private marketplaces, and programmatic live sports.
Marketing tech
fromHoodline
2 weeks ago

MrBeast Courts Advertisers at Manhattan Breakfast

Beast Industries is pitching brands and agencies to convert creator audiences into programmatic-style ad buys during TV upfronts week.
Marketing tech
fromDigiday
2 weeks ago

Future of TV Briefing: Inside Warner Bros. Discovery's programmatic upfront pitch

More than half of Warner Bros. Discovery’s biddable programmatic demand comes from upfront deals, and growth is driven by automation, private marketplaces, and programmatic live sports.
Marketing tech
fromHoodline
2 weeks ago

MrBeast Courts Advertisers at Manhattan Breakfast

Beast Industries is pitching brands and agencies to convert creator audiences into programmatic-style ad buys during TV upfronts week.
more#programmatic-advertising
Media industry
fromwww.businessinsider.com
2 weeks ago

MrBeast is wooing big advertisers at an invite-only gathering in NYC. Here's what he's planning.

Beast Industries is courting traditional TV ad budgets by hosting an invite-only Madison Avenue breakfast during TV upfronts week.
Marketing
fromAdExchanger
4 months ago

No Waiting for May - CES Is Where The TV Upfront Season Starts | AdExchanger

CES functions as an early, ongoing marketplace where marketers and TV buyers shape streaming and TV advertising strategies year-round.
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