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Marketing tech
fromBostonGlobe.com
1 week ago

Chatbots are the new influencers brands must woo - The Boston Globe

Companies must optimize their content and marketing to influence AI chatbots and generative models that mediate customer information and purchasing decisions.
Marketing
fromForbes
3 months ago

Planning Your 2026 Budget? Don't Overlook These 5 PR Priorities

Maintain and invest strategically in public relations in 2026, using AI-focused positioning and integrated tactics to protect and grow business amid uncertainty.
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