#agency-holding-companies

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#advertising #ad-tech #identity-resolution #data-collaboration #mergers-and-acquisitions #client-retention
Marketing tech
fromAdExchanger
1 week ago

Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration | AdExchanger

LiveRamp’s acquisition by Publicis ends its independence and reshapes the ad tech ecosystem built around RampID as a shared identity currency.
Marketing tech
fromDigiday
2 weeks ago

Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu - is it enough?

Dentsu retained Heineken’s global media after a CEO transition, but lost Microsoft to Publicis, making the next year crucial for rebuilding client perception and growth.
Marketing
fromAdExchanger
10 months ago

Transparent Non-Transparency | AdExchanger

Ad agency holding companies are facing disruption due to AI, leading to layoffs, new tools, and changing business models.
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