#agency-partnership

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fromFast Company
2 days ago

Why hiring in-house might be your worst business decision

We doubled our marketing team, and still fell behind. That's what one founder told me in January, frustrated after months of hiring, onboarding, and budgeting...only to lose ground anyway.
Marketing tech
Graphic design
fromThe Drum
2 months ago

The insiders, onsiders and alongsiders: how agencies really work with brands

Brands are demanding more diverse services from agencies, evolving their partnerships.
The brand-agency relationship is shifting towards flexibility and rapid response.
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