When songwriter Patrick Irwin moved to Nashville last year, he was entering a lottery. Each day hundreds of sessions take place where writers create a song demo to pitch to a publisher. Publishers then share those songs with labels and managers, who may share those songs with the artists. Even if a major country star records ("cuts") the song, it still takes a stroke of luck for that song to become a No. 1 hit.
At a time when many AI music projects are accused of unethical training protocols and practices towards the artistic community, KLAY has, from the beginning, taken a unique path, working in partnership with the music industry to pioneer a new active listening model designed to enhance both human creativity and the consumer experience. The platform reimagines listening with immersive, interactive tools powered by KLAY's Large Music Model, trained entirely on licensed music.
If you want insight into just how worried VCs (and Silicon Valley, generally) are over legal challenges to AI training on copyrighted material, look no further than AI music site Suno. Suno, which allows anyone to create AI-generated songs through prompts, announced on Wednesday that it has raised a $250 million Series C round at a $2.45 billion post-money valuation. The round was led by Menlo Ventures with participation from Nvidia's venture arm NVentures, as well as Hallwood Media, Lightspeed, and Matrix.
OpenAI is reportedly developing a generative music tool. While no release date has been announced, it would allow users to create music for videos or vocal tracks based on text and audio prompts, according to a report in The Information. For founders, marketers, and ad pros, this could mean creating demos for a catchy jingle or moody soundtrack to reflect the voice and tone of their brand in minutes. Think the next "I'm lovin' it" or "Nationwide is on your side."
The Velvet Sundown is a synthetic music project guided by human creative direction, and composed, voiced, and visualized with the support of artificial intelligence. This isn't a trick - it's a mirror.
