#american-consumers

#american-consumers

The U.S. auto industry can learn from China's streamlined approach to convenience, especially regarding EV adoption and technology like battery swapping.

American consumers prioritize comfort, reliability, and performance at a good price point, but US car brands fall short. A German-based brand scores highest in safety and customer satisfaction.

To feel financially secure, American households seek an average income of over $186,000 per year.

Antivirus market: 54% use default protection, 46% use third-party; 33 million households pay for it. Norton-McAfee lead, Kaspersky at 4%. Older Americans more likely to pay for antivirus.