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Marketing tech
fromAdExchanger
2 months ago

AppsFlyer and Roku's New SRN Integration Will Shed Light On CTV Campaign Impact | AdExchanger

Roku and AppsFlyer launched an SRN integration enabling mobile app advertisers to measure and optimize CTV streaming campaigns across Roku platforms using probabilistic signals.
fromSocial Media Today
5 months ago

X Partners with AppsFlyer for Third-Party Ad Performance Measurement

The Advanced SRN integration between AppsFlyer and X Ads uses two complementary methods of attribution. When users make their device IDs available on both the advertiser's app and on the X app, AppsFlyer uses deterministic attribution through device ID matching, which accounts for approximately 25% of iOS traffic.
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