#audience-attention

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Marketing tech
fromAdExchanger
8 hours ago

Viant Probably Wouldn't Have Acquired TVision If It Hadn't Bought IRIS.TV First | AdExchanger

Viant's acquisition of TVision enhances advertising effectiveness through complementary data sets focused on audience attention metrics.
Film
fromVulture
2 months ago

Matt Damon Says Netflix Wants Movies to Restate the Plot

Netflix asks filmmakers to front-load big set pieces and repeat plot points to retain distracted streaming viewers.
fromwww.aljazeera.com
3 months ago

Jake Paul vs Anthony Joshua: Is this good for Boxing?

Samantha Johnson looks at how audience, attention and money are reshaping modern boxing. Jake Paul is a YouTuber with a global audience. Anthony Joshua is a former unified heavyweight champion. And the two go head to head in Miami. But this fight isn't about rankings or legacy. It's about the audience, attention, and money. Samantha Johnson asks what does boxing value more today, titles or attention?
Media industry
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