#beauty-vault

#beauty-vault

The launch of Olaplex invalidated the assertion that the only way to fix damaged hair is to cut it. It used a patented ingredient to strengthen and rebuild all types of hair bonds ravaged by bleach, colour and other chemical or heat treatments.

Data from Spate shows that beauty's top 10 brands by TikTok views growth during the first quarter of 2026 were catalyzed almost entirely by paid content rather than organic virality.

"I love working out, whether that's Pilates with friends or strength training. If it's warm outside, I go for a run. Plus, I try to fit in at least 15 minutes in the sauna every day."

E.l.f. is built to meet the moment - every moment. When I joined E.l.f. seven years ago, a board member asked for my perspective. My answer was simple: 'all I see is opportunity.' Today, after 28 consecutive quarters of growth and record market share gains, E.l.f. continues to defy conventions and lead the industry.

L'Oréal's Laetitia Raoust discusses the marketing tensions that keep her awake at night, including the challenges of influencer advocacy and the complexities of retail media.

Wavytalk: Hair Tools Create salon-quality hairstyles at home with one tool. Wavytalk's Curlmaker rotating curling iron comes with three interchangeable barrels, so you can make tight ringlets, loose waves, and more. The award-winning Blowout Express combines a brush and curler. Its fast, dual-heat design saves time and smart technology adds shine for a smooth, frizz-free look. Silk'n: Hair Removal Devices Remove hair at home easily and comfortably.

When pop sensation Sabrina Carpenter shared a TikTok video talking about her favourite lip balm, she described how it absorbs the lips' natural pH and "brings out this beautiful pink" and keeps them "super moisturised." The product went viral, as did the concept of pH-reactive make-up.

You know those people who make you do a double-take when they mention their age? The ones who casually drop they're 52 but look like they could be in their mid-thirties? I met someone like this at a coffee shop last week. She mentioned her adult son was turning 30, and I nearly choked on my drink. I would've guessed she was maybe 40, tops. When I asked about her workout routine, she laughed and said she hadn't been to a gym in years.

I am familiar with this feeling. Breadcrumb trails of heat lead to pain that's called minor, pressure that's called surprising. Rooms like this-the salon where my scalp scalds as my curls burn away or the aesthetician's office where I lie as vulnerable as I might in a hospital bed-are drenched in anxiety's musk, scented with antibacterial spray. The women who leave me their warmth are like older sisters, evidence files, guinea pigs, role models, comrades, and competition.

Consultant dermatologist Dr Aiza Jamil says facial puffiness is usually caused by fluid retention and common triggers include high salt and alcohol intake, allergies and lack of sleep. Dr Tina Tian, also a consultant dermatologist explains most viral hacks fall into three categories - cold exposure, massage and temporary tightening effects. They can "genuinely reduce visible swelling and provide relief but the key word is temporary - they won't permanently change facial structure".

You don't have to overpay for luxury or convenience - you can score the great finds below on Amazon starting at just a few bucks. There are genius inventions to upgrade your daily rituals and make your usual tasks much easier to complete at work, at home, in the car, and more. If you want to make every part of your life feel and look fancier, just scroll on.

Remember that viral TikTok showing someone's $500 skincare routine? I watched it three times, mentally calculating how many months of rent that collection represented. Then I looked at my own bathroom shelf, packed with Korean beauty products that cost me less than a nice dinner out, and realized something: My skin had never looked better, and I'd spent a fraction of what my luxury-brand-devoted friends had.

People with acne-prone skin and sunscreen have long had a contentious relationship. As someone who's dealt with breakouts for two decades, I know the typical SPF pitfalls very well. Namely: breakouts. Out of all the skin care dilemmas that exist, this one's especially annoying. When you're just trying to do the most fundamentally healthy thing for your complexion - protect it from the sun's harmful rays - you don't want to deal with zits. I don't want to be punished for doing the right thing.

At the start of the year, the most activity I can manage is to pop on a podcast and haul myself into a bubble bath. The Guardian's journalism is independent. We will earn a commission if you buy something through an affiliate link. Learn more. It's a comfort that has made me an expert in every bath cream, foam and salt on the high street. I am practically incapable of passing a shelf without popping a new one in my trolley.

Two women, probably in their sixties, were debating whether to stick with their usual brands or try something new. "I've been using the same foundation for twenty years," one said, "but it just sits in my wrinkles now." Her friend nodded knowingly. "Mine makes me look like I'm wearing a mask." This got me thinking about how the beauty industry has evolved, yet somehow the biggest names-Revlon, Maybelline, CoverGirl-haven't quite caught up with what mature skin actually needs.

If you're always searching for ways to look more polished, less tired, or just, well, better, this article is for you. Ahead, you'll find over 50 random, cheap things from Amazon that take mere minutes to accomplish their jobs - whether that's delivering an instant, vacation-worthy glow or tailoring loose-fitting clothing in a pinch. Scroll on to discover the products that'll make getting ready much quicker, easier, and frankly, more enjoyable.