#brand-authenticity
#brand-authenticity
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#marketing-strategy #social-media #consumer-trust #influencer-marketing #generation-z #dating--relationships
fromMiami Herald
3 weeks agoStarring in videos is no longer a job just for the social media team
The Mandai Wildlife Reserve, a tourist park in Singapore, posted a video late last year that became a viral hit: two of its millennial-age employees, wearing staff uniforms, described the park using Generation Z lingo. "Pop off, queen," one of them dryly intones. "Slay," says another. "We let our Gen Z intern write the marketing script," was the video's headline -- which quickly became a meme across social media, with dozens of brands offering their own spin.
Social media marketing
fromDigiday
1 month agoAdvertising Week Briefing: Marketers have a lot to worry about in the face of AI-induced shifts
In the basement of the conference hall, the working-group-turn-therapy session offered worksheets to attendees to find the venn diagram between what individuals enjoy and current industry needs. "You just sometimes have to pause and say, 'Am I going to be OK? Is this going to be alright?', Mirza said, adding that it was important to acknowledge that humans can do some things "better" than AI.
Marketing
Marketing
fromEntrepreneur
4 months agoWhy Storytelling (Not Selling) Is Your Most Powerful Branding Tool | Entrepreneur
Storytelling rooted in vulnerability builds consumer trust and loyalty.
Humans connect more with stories than with polished sales language.
Creating a 'story bank' allows leaders to share relevant experiences.
SOMA, SF
fromForbes
4 months agoHow AI Is Changing E-Commerce
Impressive imagery coupled with authenticity is crucial for communicating sustainability.
Consumers demand genuine corporate sustainability commitments and clear actions.
Authentic representation in sustainability imagery must reflect diverse communities affected by climate change.
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