#brand-equity

[ follow ]
#marketing-strategy
Marketing tech
fromMarTech
3 months ago

How smarter measurement can fix marketing's performance trap | MarTech

Short-term marketing focus damages brands, creating a cycle of diminishing returns known as the 'doom loop.'
fromThe Drum
1 day ago
Marketing

Using Skynet to sell shampoo? Meta's AI pitch is a trap, build a brand instead

Marketing tech
fromMarTech
3 months ago

How smarter measurement can fix marketing's performance trap | MarTech

Short-term marketing focus damages brands, creating a cycle of diminishing returns known as the 'doom loop.'
fromThe Drum
1 day ago
Marketing

Using Skynet to sell shampoo? Meta's AI pitch is a trap, build a brand instead

more#marketing-strategy
fromHackernoon
2 months ago

5 Signs Your Startup Actually Has Brand Value | HackerNoon

Brand value isn’t just a by-product of good execution. It’s a measurable asset only if it checks the boxes that make it defensible, durable, and differentiated.
Business
Marketing tech
fromThe Drum
2 months ago

'Double down on best practices' - how to turn uncertainty into strategic clarity

Adapting marketing practices is essential to navigate today’s volatility and consumer unpredictability.
fromAdExchanger
8 months ago

How Nespresso Measures The Online Impact Of Its Boutiques | AdExchanger

Nespresso has found that the physical presence of its boutiques enhances online sales through the halo effect, allowing it to connect with customers across multiple channels. This approach not only boosts immediate sales but also builds long-term brand loyalty.
Marketing
[ Load more ]