#brand-equity

[ follow ]
#consumer-behavior #influencer-marketing #rebranding #color-psychology #business-strategy
Marketing
fromForbes
22 hours ago

The ROI Of Color: How Pantone Predicts Global Trends And Shapes Consumer Behavior

Color drives consumer decisions rapidly: within 90 seconds, color alone influences 90% of buying decisions and shapes brand equity, strategy, and psychology.
#influencer-marketing
fromEMARKETER
1 month ago
Social media marketing

Creators are putting brand quality at the top of their partnership wish list

fromEMARKETER
1 month ago
Social media marketing

Creators are putting brand quality at the top of their partnership wish list

more#influencer-marketing
Marketing
fromPsychology Today
3 months ago

What Resale Reveals About the Psychology of Status and Self

Resale environment shifts consumer focus: official resale promotes abstract, identity-driven brand value; unofficial outlets emphasize price and concrete details, reducing brand meaning.
#rebranding
more#rebranding
Marketing
fromMarTech
5 months ago

A short guide to the long game of brand building | MarTech

The importance of brand equity is rising in digital marketing due to shifts in consumer behavior and technology.
fromThe Drum
6 months ago

Using Skynet to sell shampoo? Meta's AI pitch is a trap, build a brand instead

Yes, AI can optimize for clicks. But it cannot build brands. And what Meta is quietly building is not a brand engine. It's a revenue machine optimizing attention flows to maximize yield. Its yield. Not yours.
Marketing
fromHackernoon
8 months ago

5 Signs Your Startup Actually Has Brand Value | HackerNoon

Brand value isn’t just a by-product of good execution. It’s a measurable asset only if it checks the boxes that make it defensible, durable, and differentiated.
Business
Marketing tech
fromThe Drum
8 months ago

'Double down on best practices' - how to turn uncertainty into strategic clarity

Adapting marketing practices is essential to navigate today’s volatility and consumer unpredictability.
[ Load more ]