Marketing
fromMarTech
4 hours agoAI rewards brand meaning and punishes everything else | MarTech
AI demands brand clarity for visibility, impacting long-term investment returns significantly.
#brand-experiences
#brand-experiences
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#marketing #consumer-behavior #authenticity #influencer-marketing #customer-experience #ai #brand-strategy
#artificial-intelligence
Business intelligence
fromFairbanks Daily News-Miner
3 days agoWhy AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy
AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
fromInc
22 hours agoCoachella Has Hit Peak Sponcon. The Internet is Not Having It
"A lot of you don't know what being here with a brand takes. Sorry, I'm not political," comedian Chris Burns deadpanned to his more than 443,000 followers on Instagram. "Yeah, I posted about boycotting Starbucks, but that was like two months ago."
Silicon Valley food
#marketing
Online Community Development
fromInc
6 days agoThe Future of Marketing is Community
Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.
fromAdweek
1 week agoThe 2026 Brand Genius Creators: Innovating How to Connect With Audiences
Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
Media industry
fromFast Company
3 hours agoAdam McKay's new movie offers a glimpse at advertising's final frontier: your dreams
Publicly traded companies are by legal definition and requirement completely amoral. They want only one thing, to raise their stock price, and the public good and common decency are just obstacles to be overcome or spun in that quest.
Marketing
#branding
Marketing
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
3 hours agoThe 79 Percent Rule: Why Honest Brands Win | Muse by Clios
Honesty in branding and communication is essential for agencies to differentiate themselves in a saturated market.
#experiential-marketing
Marketing
fromFast Company
1 week agoBrands are getting more physical
Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
1 week agoWhy the future of brand trust is sensory marketing
Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
fromFast Company
1 month agoForget KPIs: Vibes, community, and culture are how to build a brand in 2026
Gone are the days when marketers can think in five- or 10-year plans. These days, it's about tomorrow, not the next 16 months, because culture and what captures consumers' attention is changing faster than ever.
Marketing
Marketing
fromForbes
1 month ago16 Ways To Better Serve Clients' Storytelling And Experiential Needs
Agencies are shifting from narrative storytelling to experiential branding, requiring new team structures, processes, and measurement approaches to meet evolving client demands for tangible, interactive brand experiences.
fromMarTech
2 months agoThe brand moments algorithms will never understand | MarTech
How do you create brand meaning that's algorithm-proof? By creating moments so meaningful that when the customer's need returns, the brand does too, without any algorithmic assistance. I call it appreciated generosity. In a marketing world increasingly optimized by AI, personalization engines and predictive systems, it's tempting to believe relevance can be engineered entirely through data. But the brands people default to, the ones they don't search for, compare or ask AI to recommend, are built through small, generous brand acts.
Marketing
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