#brand-interaction

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fromCX Dive
1 month ago

How AI is changing expectations for customer support on social media

If they are a person who's played around with ChatGPT and various AI platforms, they're more likely to trust that consumer affairs, customer care data. If they aren't someone who's done that, they're a lot less likely to trust it.
Social media marketing
Humor
fromThe Conversation
3 months ago

From M&S to Duolingo: banter between brands on social media gets people buying - but there's a catch

Brands are engaging in playful banter with each other on social media, making marketing feel more human and less like traditional advertising.
Marketing tech
fromMarTech
3 months ago

Consumers say email is the channel of choice for brand interactions | MarTech

U.S. consumers prefer email for brand interactions over any other channel.
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