#brand-strategies

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fromGlossy
1 week ago

How brands like Nuuly and JanSport are targeting Gen Z for back-to-school

The late summer back-to-school sales period has long been a vital one for brands like Old Navy, Amazon and Target hoping to capture the high school and college-age dollar.
E-Commerce
fromForbes
1 month ago

With Influencer Marketing In Flux, Runway Influence CEO Ernest Sturm Isn't Retreating, But Recalibrating

These influencers created stunning content from the event, generating buzz both online and on the Las Vegas billboards.
E-Commerce
Fashion & style
fromVogue Business
3 months ago

Niche or mass? A guide to festival marketing in 2025

Brands are leveraging festivals in 2025 by embracing new destinations and immersive experiences to connect with hyper-engaged festival-goers.
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