#branded-entertainment

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Media industry
fromDigiday
6 days ago

What OpenAI's TBPN deal reveals about branded entertainment's limits

OpenAI's acquisition of TBPN highlights the value of authentic content in building audience relationships beyond traditional advertising.
Marketing
fromPR Daily
2 months ago

From Dotdash Meredith to People Inc.: What the rebrand means for brands, editors, and audiences - PR Daily

People Inc. unifies Dotdash Meredith brands around the People flagship to prioritize human-centered, social-first storytelling and branded entertainment for scalable audience growth.
Television
fromFast Company
2 months ago

Fanatics goes all-in on entertainment

Fanatics and OBB Media launched Fanatics Studios to create, finance, produce, and distribute sports-and-culture content across films, series, live events, and digital platforms.
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Marketing
fromFast Company
5 months ago

State Farm's secret to making a boring company 'break through'

State Farm uses owned entertainment IP Gamerhood to embed its brand in gaming culture, drawing tens of millions of views and boosting corporate value.
Marketing
fromDigiday
5 months ago

Brands are betting on creators to make their next hit series

Brands are producing influencer-led episodic short-form series on TikTok and Instagram to embed themselves in culture rather than run traditional ads.
fromMen's Journal
6 months ago

General Mills Bites Into Comedy With Snacktime Series

General Mills is turning snack time into showtime. The food giant has launched "The Snacktime Sketch Show," a four-episode comedy series designed to make its brands as laughable as they are craveable. The social-first experiment aims to blend humor, culture, and digital reach into something both bingeable and bite-sized. Each episode riffs on a different corner of pop culture. The debut, " Snack Island," parodies " Love Island" with an absurd twist: instead of contestants, the housemates are General Mills snacks.
Food & drink
Marketing
fromBusiness Insider
6 months ago

Why your favorite brand is trying to make the next "Friends"

Brands are creating subtle, high-quality short-form narrative series that address real-life issues while avoiding overt product placement to build audience engagement.
Marketing tech
fromDigiday
9 months ago

Cannes Briefing: As the line between brand and studio blurs, creators hold the pen

Branded entertainment is now a vital component for businesses, moving from niche to mainstream collaboration with marketers.
Media industry
fromBusiness Insider
11 months ago

A bright spot in Hollywood is under threat from Trump's tariffs

Trump's tariffs and economic uncertainty are causing brands to slow down or halt film projects, threatening the growth of branded entertainment.
Beer
fromBusiness Insider
11 months ago

Apple's buzzy new Seth Rogen show mocks brand movies. People who make them are thrilled.

The Studio critiques Hollywood's brand integration while gaining support from industry insiders who see it as a validation of branded content.
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