Marketing techfromDigiday2 months agoCannes Briefing: As the line between brand and studio blurs, creators hold the penBranded entertainment is now a vital component for businesses, moving from niche to mainstream collaboration with marketers.
Media industryfromBusiness Insider3 months agoA bright spot in Hollywood is under threat from Trump's tariffsTrump's tariffs and economic uncertainty are causing brands to slow down or halt film projects, threatening the growth of branded entertainment.
BeerfromBusiness Insider4 months agoApple's buzzy new Seth Rogen show mocks brand movies. People who make them are thrilled.The Studio critiques Hollywood's brand integration while gaining support from industry insiders who see it as a validation of branded content.