#buyer-behavior

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Boston real estate
fromBoston Condos For Sale Ford Realty
1 week ago

Why Most Boston Condo Buyers Hire The First Agent They Talk To Boston Condos For Sale Ford Realty

Boston condo buyers quickly commit to visible, responsive agents, relying on referrals, online credibility, and formal representation agreements under new Massachusetts law.
Business
fromForbes
2 weeks ago

Trust: The Currency That Powers B2B Sales

Trust and seller expertise now determine B2B purchase outcomes as AI-informed buyers scrutinize options earlier, lengthening cycles but increasing deal value when won.
#housing-market
more#housing-market
Marketing
fromMarTech
5 months ago

How and why awareness, confidence and trust drive GTM outcomes | MarTech

High close rates and faster deal velocity may stem from understanding human psychological states rather than just traditional strategies.
ACT modeling reveals time-lagged effects in sales outcomes, offering predictive visibility and operational leverage.
Traditional attribution tools fail to capture the impact of human factors influencing buyer behavior over time.
Marketing
fromMarTech
5 months ago

Adapting your GTM to win the AI-driven buyer | MarTech

Buyers now rely on AI agents and peer advice rather than traditional marketing methods, making old go-to-market tactics obsolete.
#real-estate
more#real-estate
fromForbes
5 months ago

What Every CMO Needs To Know About The Zero-Click World

Nearly 60% of Google searches now end without a single click to any website, indicating a fundamental shift in how buyers discover and evaluate solutions.
Marketing
fromSfgate
6 months ago

How to Effectively Market to B2B Buyers

More than two-thirds of today's B2B buyers are Millennials or Gen Z professionals, who have fundamentally different expectations about how purchasing should work.
E-Commerce
Marketing
fromMarTech
6 months ago

Why causal AI works when other forecasting models fail | MarTech

Causal AI transforms forecasting from linear predictions to dynamic, real-time adjustments.
fromwww.housingwire.com
6 months ago

Luxury homebuyers remain active but selective

Currently, affluent buyers are prioritizing strategic decision-making like affordability and long-term value, marking a shift toward what is termed 'smart luxury' in real estate.
SF real estate
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