Marketing techfromExchangewire2 weeks agoLightBoxTV & Kogenta Partner to Deliver Location Intelligence to the TV Planning ProcessLightBoxTV partners with Kogenta to enhance TV campaign planning through location intelligence.
Marketing techfromMarTech2 weeks agoWhat AI adoption in market research means for agency and brand marketers | MarTechA significant majority of market researchers are adopting AI in their workflows, especially for data analysis and project setup.Concerns about ethics and reliability hinder the acceptance of synthetic data among market researchers.
Marketing techfromExchangewire2 months agoLumen Research's Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising - ExchangeWire.comAttention metrics offer significant insights for advertisers, revealing audience engagement and enhancing campaign planning.