#cannabis-marketing

#cannabis-marketing

The legal cannabis market is booming, but getting noticed still isn't easy. For brands like Silly Nice -a fast-growing, Black- and Veteran-owned weed company based in New York-the challenge isn't just crafting high-quality products.

Despite legalization in dozens of states and strong public support, cannabis marketing must navigate strict advertising rules, risking invisibility on key platforms.

Instead of casting a wide, inefficient net, Silly Nice's campaigns laser-target consumers based on behavioral data, maximizing ad spend and improving conversion rates.