#champions-series

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#gaming-industry
Social media marketing
fromThedrum
9 hours ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Video games
fromBusiness Matters
1 week ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
Social media marketing
fromThedrum
9 hours ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Video games
fromBusiness Matters
1 week ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
fromGamesBeat
18 hours ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Music production
fromKotaku
8 hours ago

Even The Lead Singer Of Imagine Dragons Can Barely Get Anyone To Play His Live-Service Game - Kotaku

Last Flag, a new 5v5 hero shooter by Dan Reynolds, struggles to attract players despite its unique concept and celebrity backing.
Media industry
fromObserver
17 hours ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
Television
fromABC7 Los Angeles
9 hours ago

Hulu's biggest reality stars will be under one roof for Hulu's Get Real event and livestream

Hulu's Get Real House returns with a livestream event featuring reality stars and new announcements on April 22.
Video games
fromKotaku
1 day ago

Fairgames Has An Extraction Shooter Mode As Marathon Struggles

Fairgames features a new mode called 'Cargo Heist' that involves completing objectives and extracting loot in a multiplayer heist shooter format.
fromEngadget
3 days ago

League of Legends' new WASD control scheme will be enabled for ranked later this month

"There's still a small delta in the win-rates between the control schemes, with Point and Click having a minor advantage. We expect that difference will decrease over time as players gain more mastery with WASD, but we will continue to monitor this stat in the future."
Games
National Hockey League
fromDefector
3 days ago

It's The NHL Playoff Preview ... NOT! | Defector

NHL playoff teams are set, and an anti-playoff preview highlights both positive and negative aspects of teams whose seasons are over.
Chicago Cubs
fromBleacher Nation
4 days ago

What Sports are Available in DFS Pick'em Contests? - Bleacher Nation

DFS pick'em platforms offer extensive coverage across various sports, with major leagues like NFL, NBA, MLB, and NHL being the most prominent.
#world-cup
World politics
fromwww.theguardian.com
4 days ago

Why the World Cup should be decentralized | Leander Schaerlaeckens

The World Cup should be divided into multiple locations globally to reduce the influence of authoritarian regimes and improve oversight.
Europe news
fromwww.bbc.com
3 weeks ago

What to look out for in World Cup play-offs

The World Cup play-offs begin with four European spots available, featuring teams like Wales, Northern Ireland, and Sweden competing for qualification.
World politics
fromwww.theguardian.com
4 days ago

Why the World Cup should be decentralized | Leander Schaerlaeckens

The World Cup should be divided into multiple locations globally to reduce the influence of authoritarian regimes and improve oversight.
Europe news
fromwww.bbc.com
3 weeks ago

What to look out for in World Cup play-offs

The World Cup play-offs begin with four European spots available, featuring teams like Wales, Northern Ireland, and Sweden competing for qualification.
#gaming
fromThedrum
2 days ago
Video games

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

Video games
fromThedrum
2 days ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
LA Clippers
fromEngadget
1 week ago

The League of Legends KeSPA cup will air globally on Disney+

Disney+ will stream major esports tournaments, expanding its reach beyond Asia to a global audience.
fromTechCrunch
3 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube aims to "protect that collective vibe" during high engagement moments by holding back ads, allowing creators to maintain momentum without interruptions.
Social media marketing
#overwatch
Video games
fromEngadget
1 day ago

Blizzard just made Overwatch's best mode much worse

Blizzard's changes to Mystery Heroes have made the mode less enjoyable by removing perks and switching to 6v6 teams.
Video games
fromEngadget
1 day ago

Blizzard just made Overwatch's best mode much worse

Blizzard's changes to Mystery Heroes have made the mode less enjoyable by removing perks and switching to 6v6 teams.
English Premier League
fromESPN.com
1 week ago

Tracking Europe's top soccer leagues: Title races, UCL, relegation

The Premier League title race is heating up, with Arsenal and Manchester City vying for the top position as the season nears its end.
Games
fromKotaku
2 weeks ago

Cyberpunk, League Of Legends Games Suggest TCGs Are Having A Moment

PAX East 2026 featured a shift from video games to trading card games, particularly a TCG based on Cyberpunk 2077.
Video games
fromKotaku
5 days ago

Project Helix Swag Has Already Begun Circulating With Influencers

Xbox is struggling with sales and leadership changes, launching Project Helix merchandise despite the console's release being years away.
fromSnowBrains
3 weeks ago

The Snow League Announces Collaboration with Google Cloud to Enhance Fan Experience - SnowBrains

At The Snow League, we're committed to pushing the boundaries of what's possible in sport and technology. Working with Google Cloud allows us to bridge the language gap for our fans in over 100 countries.
Snowboarding
#football
Liverpool FC
fromwww.theguardian.com
3 weeks ago

Football Daily | World Cup double-screening pain and a change of summer planning

Wales and Ireland face playoff defeats, missing the Geopolitics World Cup, highlighting a lack of original storytelling in football narratives.
fromGamesBeat
2 weeks ago

Esports Foundation selects 40 esports clubs for $20M club partner program

The Esports Foundation Club Partner Program reaches fans globally and changes the way they experience esports. Over the past editions, it has created a platform for Clubs to strengthen their brands and engage with audiences.
Online Community Development
#online-gaming
fromLondon On The Inside
3 weeks ago
Digital life

Cultural Codes in Gaming: How Innovation Is Rewriting the Rules

Online gaming design adapts to local behaviors and cultural expectations, moving away from a one-size-fits-all approach.
fromwww.bbc.com
3 weeks ago

Football Manager gamer helps team win in real life

Kendrick suggested a formation change to 4-4-2, inspired by his online team and football manager Sean Dyche, leading to a 3-2 victory for KPR.
Liverpool FC
EU data protection
fromwww.theguardian.com
4 weeks ago

Uefa plans to offer Champions League streaming service direct to fans

UEFA plans to launch a direct-to-consumer streaming service for Champions League matches starting in the 2027-2031 rights cycle, potentially beginning in major Asian markets like Indonesia or India.
Marketing
fromDigiday
3 weeks ago

Amid competition for sponsors, top sports clubs are investing in social media operations

BlueAir partners with the New York Knicks to promote air care products as wellness solutions, leveraging the team's extensive media reach.
#fortnite
Video games
fromGamesBeat
2 weeks ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
Social media marketing
fromwww.socialmediatoday.com
1 month ago

Reddit shares insight into the growth of sports fandoms in the app

Reddit published a comprehensive guide showing how users engage with sports content, revealing NFL season as the dominant driver of app downloads and engagement, with significant spikes during March Madness, Kentucky Derby, and other major sporting events.
Marketing
fromFast Company
1 month ago

AI will power Fandom from spectator to co-star

Generative AI enables media companies to maintain constant fan engagement by scaling personalized content creation beyond traditional production limits, transforming passive consumers into active co-creators within brand-safe parameters.
Games
fromThe Verge
1 month ago

Valve says it will fight New York's loot box lawsuit

Valve disputes New York AG's loot box gambling allegations, comparing mystery boxes to collectible cards and arguing items are optional cosmetics.
Video games
fromwww.theguardian.com
4 weeks ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
fromThe Drum
1 month ago

Own it or miss it: how tech is harnessing sports moments in marketing

Sport has become a powerful tool for global brand engagement, enabling companies to build deeper connections with audiences in an increasingly fragmented media landscape. Real-time data and immersive fan experiences allow brands to create personalized interactions that resonate across diverse markets and demographics.
Marketing
fromKotaku
1 month ago

Game Devs React To Valve's Boast Of How Few Profit On Steam

Steam's chart was designed to communicate that more games than ever are seeing revenue of over $100,000 per year. This, were it so clear cut, would be splendid news. According to the chart, in 2020 just 3,000 games "earned" $100k, but by 2025 that number had reached 5,863. Let's call it 6,000 for ease. That means twice as many games are hitting this figure compared to five years ago.
Video games
Chicago Blackhawks
fromFast Company
2 months ago

How sports leagues are vying for Gen Z and Gen Alpha's attention to build the next generation of fans

Gen Z and Gen Alpha consume sports digitally, show lower avid-fan rates, and require teams to adapt content packaging and distribution.
fromThe Drum
2 months ago

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
Online marketing
#in-game-advertising
Video games
fromThe Verge
1 month ago

Live-service games are a mess

Live-service games represent a new entertainment model focused on continuous content delivery, with Fortnite as the dominant success story, while most competitors have failed despite industry-wide pursuit of similar profitability.
Media industry
fromThe Drum
2 months ago

Livestreaming and eSports to drive the sports market in Asia

Asia is the fastest-growing sports market, driven by mobile, OTT, eSports, and live streaming, prompting platforms and brands to prioritize creative digital sports experiences.
Video games
fromKotaku
1 month ago

I Miss When Multiplayer Games Weren't Changing All The Time - Kotaku

A patch increasing gunshot volume in Marathon created a more aggressive multiplayer environment, prompting nostalgia for older games that remained static after release rather than undergoing constant balance changes.
Marketing
fromDigiday
1 month ago

How creator talent agencies are evolving into multi-platform operators

Creator agencies are transforming from deal brokers into full-service media operators that help creators build diversified businesses across multiple platforms and revenue streams.
English Premier League
fromwww.bbc.com
1 month ago

Singapore to have Premier League streaming service

The Premier League will launch Premier League Plus, a Netflix-style streaming service in Singapore next season, allowing direct fan access to all 380 matches with plans for potential global expansion.
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Social media marketing
fromNeil Patel
2 months ago

Discord as an Engagement and Digital PR Platform

Discord enables brands to build direct, real-time relationships and PR outcomes by facilitating open, persistent, and context-rich conversations rather than broadcast messaging.
Marketing
fromThe Drum
2 months ago

Why gaming is a such a key communications channel for retail marketers

Gaming is a mainstream, high-value channel retailers must engage, especially Gen Z gamers, via community-driven experiences on platforms like Twitch and Discord.
Marketing
fromBusiness Matters
2 months ago

How Digital Gaming Trends Are Reshaping Modern Entertainment Businesses

Crypto-enabled digital gaming transforms audience behavior, monetization, and engagement strategies for entertainment businesses by enabling transparency, speed, personalization, and new payment models.
Video games
fromKotaku
2 months ago

DrDisrespect Lies About Being Invited To Highguard Preview Event - Kotaku

Dr Disrespect posted a Highguard media badge claiming attendance, but attendees and the game's manager say he wasn't invited and the photo may be faked.
Video games
fromBusiness Matters
3 months ago

Online Gaming: An Entertainment Ecosystem Teeming with Opportunities

AI, cloud infrastructure, and smartphone adoption are transforming gaming into an accessible, personalized, cross-platform ecosystem that reduces hardware barriers and enhances social play.
Video games
fromKotaku
2 months ago

Casual $40,000 Marvel Rivals Creator Tournament Sparks A Ton Of Online Drama - Kotaku

Content creator Kingsman265 was removed from the Deadpool Creator Cup after arguing insistently about team composition and leaving practice, prompting the host to disqualify him.
Video games
fromKotaku
2 months ago

Overwatch Fans Put Jetpack Cat In Timeout

Jetpack Cat (Fika) is a disruptive, tethering support who creates viral plays but faces frequent competitive bans despite viable counters.
Video games
fromThe Verge
2 months ago

Fortnite is about to get a lot more gaming crossovers

Epic will expand Fortnite crossovers tied to Epic Games Store purchases, aiming for over 100 developer partnerships annually while boosting store sales and platform growth.
Video games
fromKotaku
2 months ago

Riot's New Fighting Game Is Already Imploding As It Lays Off 80 Developers Less Than a Month After Coming To Console - Kotaku

Riot Games laid off 80 employees from 2XKO after the game's momentum fell short despite initial console download success; development continues with a reduced team.
fromGameSpot
1 month ago

Marathon Server Slam Twitch Drops And Rewards

Starting on February 26 at 10 AM PT / 1 PM ET and finishing on March 2 at the same time, the Marathon server slam is an opportunity for players to get their hands on the game ahead of launch. It'll also allow Bungie to test its infrastructure before the full Marathon release date lands.
Video games
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