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#brand-marketing

Is the way we build and measure brands changing? | MarTech

Marketers today face challenges in measuring the impact of brand marketing despite having more tools at their disposal.

Garbe suggests CMOs should coordinate all brand activities, reframing the concept of branding in organizations.

T-Mobile Has Appointed Kristin Harrer As Senior Vice President and Chief Brand Officer

Kristin Harrer appointed as T-Mobile's SVP and Chief Brand Officer.

Is the way we build and measure brands changing? | MarTech

Marketers today face challenges in measuring the impact of brand marketing despite having more tools at their disposal.

Garbe suggests CMOs should coordinate all brand activities, reframing the concept of branding in organizations.

T-Mobile Has Appointed Kristin Harrer As Senior Vice President and Chief Brand Officer

Kristin Harrer appointed as T-Mobile's SVP and Chief Brand Officer.

morebrand-marketing

The Drum & ANA launch 'CMO Spotlight' series at the ANA Masters of Marketing 2024

The role of the CMO is evolving from functional to business-critical, demanding new skills in technology and innovation.

#marketing-strategy

Why Sam's Club's ad platform is banking on member data to attract advertisers

The role of the CMO is being reevaluated, with some companies seeing it as essential while others consider it outdated.

In data-obsessed marketing landscape, Hinge CMO Jackie Jantos talks brand building

CMOs face pressure to connect marketing with business outcomes while navigating evolving roles in the C-suite.

Why Sam's Club's ad platform is banking on member data to attract advertisers

The role of the CMO is being reevaluated, with some companies seeing it as essential while others consider it outdated.

In data-obsessed marketing landscape, Hinge CMO Jackie Jantos talks brand building

CMOs face pressure to connect marketing with business outcomes while navigating evolving roles in the C-suite.

moremarketing-strategy

Hyundai's New Marketing Direction | AdExchanger

Hyundai's restructuring of its marketing department reflects a trend of splitting traditional CMO roles to enhance creative and performance focus.

#marketing-strategies

Marketing Briefing: Marketers race to use generative AI tools, find ways to make humans 'smarter, faster, better'

Efficiency in marketing is being pursued through generative AI tools despite challenges like budget constraints and a changing media landscape.

CMO Coleen Bogle on strategic leadership in a higher rate environment

The role of a CMO is crucial in navigating a changing mortgage industry landscape.

Marketing Briefing: Marketers race to use generative AI tools, find ways to make humans 'smarter, faster, better'

Efficiency in marketing is being pursued through generative AI tools despite challenges like budget constraints and a changing media landscape.

CMO Coleen Bogle on strategic leadership in a higher rate environment

The role of a CMO is crucial in navigating a changing mortgage industry landscape.

moremarketing-strategies

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