#cmo-role

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Marketing
fromDigiday
5 days ago

Crisis, culture and costs: The new reality of the modern CMO

CMO responsibilities now extend beyond storytelling to include risk management, revenue accountability, tech competence, political fluency, and defending brand reputation and the bottom line.
fromDigiday
3 months ago

Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover

That's a loaded question
Marketing
fromMarTech
4 months ago

How to lead marketing in the great big messy real world | MarTech

Leading a marketing organization in today's world requires mindset shifts and potentially different organizational structures to effectively navigate complexities and changes.
Marketing
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