Q&A: Why data providers and marketers are uniting to overcome signal lossBrands have more time to enhance marketing strategies by combining first and third-party data for better targeting and ROI.
How accurate and precise data sets drive effective first-party data activationThe landscape of data-driven advertising is evolving rapidly, emphasizing the importance of precise seed data sets for accurate targeting.
How cookie deprecation, first-party data and privacy regulations are impacting the data landscapeData will have a significant role in marketing in 2024Antitrust concerns may grow as Google's privacy concerns diminish
Q&A: How advertisers are optimizing CTV ad spend and measuring successProgrammatic CTV faces challenges like ad fraud, lack of standardization, and quality placements. Advertisers focus on data for growth.
Advertising Week Europe 2024: Navigating the new media landscape | Amazon Web ServicesM&E companies face challenges in navigating the complex media landscape and are focusing on data-driven advertising and monetizing content.