#consumer-emotion

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#nostalgia-marketing #brand-strategy #britpop-revival #advertising #soft-drinks #brand-effectiveness
fromCreative Bloq
2 days ago

What brands can learn from this year's Britpop summer

The 'madferits' showed exactly how powerful nostalgia can be. It takes us back to (perceived) happier, simpler times, igniting sentimentality, joy and yearning. There is an instant comfort in fond memories and rose-tinted perspectives, and brands attaching themselves to this emotional response can thrive from this association. An emotional connection to a brand holds significant power, it has the potential to turn a one-time customer into a lifelong fan.
Marketing
Marketing tech
fromExchangewire
4 months ago

New Report Finds Soft Drink Brands Losing Their Fizz Due to Confusion & Lack of Emotional Consistency

Consumers feel confused about the majority of soft drink ads, which affects brand perception and effectiveness.
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