#content-recommendations

#content-recommendations

Roughly 10 years ago, someone told me that Roku was making "cheap hardware to sell to Walmart customers in flyover states." The remark was meant to be an insult, belittling a company that seemed to care more about hardware profit margins than design and innovation. Still, I've been thinking about it a lot over the years. And as Roku became a major force in streaming hardware, surpassing 100 million households last month, I've come to the conclusion that Roku's secret superpower may just be that it embraced not being cool.