GumGum Reveals 77% of UK Shoppers Say Advertising Influences Back-to-School Purchases
Timing, relevant creative, and social/in-store placements most influence UK back-to-school shoppers, with 77% saying advertising significantly affects purchases.
Podcast advertisers overrate targeting, and other presumptions
Small podcast shows with under 750,000 monthly impressions generate more visitors per impression at a lower cost per acquisition, indicating the effectiveness of niche audience targeting.