fromThe Drum2 weeks ago'It's the greatest sparring partner you can have': EY's CMO on AI adoptionAI is elevating the idea and the thinking in marketing briefs. A bad brief means bad creative work. Therefore, AI can significantly enhance this process.Marketing tech
Artificial intelligencefromCreative Bloq3 weeks agoChatGPT's mass outage is a dark warning for creativesAI has become integral to creative processes, leading to a dependence that raises questions about human originality and outsourcing of thought.