#creator-led-content

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#amazon #world-cup #sports-marketing #live-events #branded-entertainment #short-form-video #episodic-series
Soccer (FIFA)
fromDigiday
1 week ago

'We're in a league of our own': How X is planning to take over the World Cup, starting with Draw Day

X is leveraging the FIFA World Cup draw and creator Fabrizio Romano to showcase creator-led live-event content and attract advertiser marketing dollars.
Marketing
fromDigiday
1 month ago

Brands are betting on creators to make their next hit series

Brands are producing influencer-led episodic short-form series on TikTok and Instagram to embed themselves in culture rather than run traditional ads.
Podcast
fromRAIN News
3 months ago

Steve Goldstein:Wondery Folds Into Audible - What It Signals About Podcasting's Future

Amazon's approach indicates a strategic adaptation in the podcasting landscape, especially towards video content over traditional narrative formats.
Media industry
fromBusiness Insider
6 months ago

Amazon is doubling down on MrBeast despite controversy. It shows how hot creators have become in Hollywood.

Amazon renews 'Beast Games' despite controversies, highlighting the rise of creator-led shows and MrBeast's influence in Hollywood.
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