#creator-led-content
#creator-led-content

[ follow ]

In the age of AI content, The Super Bowl felt old-fashioned

The tech was everywhere in the surrounding discourse, just not in the emotional sense of the work. In fact, the term "AI" was mentioned 6,939 times in conversations tied to Super Bowl ads, according to social analytics firm Sprout Social data between Jan. 27 and Feb. 9, with viewers openly debating which spots felt machine-made and what that meant for creativity.

Artificial intelligence

Soccer (FIFA)

fromDigiday

3 months ago

'We're in a league of our own': How X is planning to take over the World Cup, starting with Draw Day

X is leveraging the FIFA World Cup draw and creator Fabrizio Romano to showcase creator-led live-event content and attract advertiser marketing dollars.

Marketing

fromDigiday

4 months ago

Brands are betting on creators to make their next hit series

Brands are producing influencer-led episodic short-form series on TikTok and Instagram to embed themselves in culture rather than run traditional ads.

Podcast

fromRAIN News

6 months ago

Steve Goldstein:Wondery Folds Into Audible - What It Signals About Podcasting's Future

Amazon's approach indicates a strategic adaptation in the podcasting landscape, especially towards video content over traditional narrative formats.

Media industry

fromBusiness Insider

9 months ago

Amazon is doubling down on MrBeast despite controversy. It shows how hot creators have become in Hollywood.

Amazon renews 'Beast Games' despite controversies, highlighting the rise of creator-led shows and MrBeast's influence in Hollywood.