Programmatic is shifting towards quality over quantity, highlighting the rise of curated deals and the closure of made-for-advertising websites.
What Most Buyers Are Missing In Their Cookieless Strategy | AdExchanger
Google's deprecation of 1% of cookies has forced advertisers and agencies to find new solutions for media buying strategies.
Curated deals are emerging as a valuable cookieless solution that bundles audience, supply, optimization, and measurement into a single package for buyers.