Fashion & style
fromwww.theguardian.com
19 hours agoLuxury to high street jeans: can you tell the difference?
Denim fashion is thriving, with luxury and affordable brands gaining popularity, highlighting differences in quality and sustainability.
Brittany Antoinette Wilson's dad has been a collector for over 30 years, starting with comics and expanding to baseball caps and sneakers. His sneaker collection, now around 500 pairs, reflects his passion for fashion and appearance.
Participating in London Fashion Week is not a luxury but a necessity for any emerging brand aiming to go global. It's your ticket to the world of international fashion. - Katie England, Creative Director of Topshop and curator of the New Generation program
Videos of people proudly holding up potential purchases in stores, roaming the aisles looking for the best shoes and housewares, or running through every item in their "thrift hauls" - recaps of everything they found while thrifting - have hundreds of thousands of views and likes. Beyond that, some have turned their thrift finds into dollars, reselling the items online to other secondhand material lovers.
I remember standing in a boutique in San Francisco, sliding my credit card across the counter for a pair of $400 sneakers I absolutely could not afford. My second startup had just folded-eighteen months of burning through investor money, eighteen months of watching something I built crumble in slow motion-and I was drowning in debt. But there I was, walking out with a shopping bag and a receipt that made my stomach turn, telling myself this was an investment in how people perceived me.
For eBay, acquiring Depop makes a good measure of intuitive sense. Generally, resale is trending upward: Based on ThredUp's 2025 Resale Report, the secondhand apparel market is expected to reach $367 billion by 2029, growing 2.7 times faster than the overall global apparel market. Millennials, Gen-Z, and Gen-Alpha shoppers are some of the strongest drivers of that trend, with 39% of younger generation shoppers having made a secondhand apparel purchase on a social commerce platform in the 12 months before the study was published.
With the slow death of the search bar, brands can no longer rely on SEO to help how they rank on a search results page, as every interaction, from discovery to purchase, is increasingly filtered through algorithms, making brand story a strategic asset. The shift reflects "a generational change" in consumer behavior, said John Harmon, senior retail and tech analyst at Coresight Research.
Last year, traditional luxury brands struggled to keep the attention of aspirational shoppers, and it was their lower-priced counterparts that swooped in to fill the gap. The formerly squeezed middle of the market - sitting below pure luxury labels but above mass-market brands - was able to capitalise on luxury's ever-growing prices and perceived lack of innovation. Tightening consumer budgets also played a part.
It's not a multi-thousand pound handbag from Hermes that best captures the new era of It bags, but a 149 tote from John Lewis. Launched this season, it's deeper (45cm) and taller (33cm) than your average handbag, and comes loaded with good intentions. It's able to hold your packed lunch, flask and book, as well at a push as your gym kit.
Gucci previously commissioned digital artists to produce visuals, including AI-generated images, auctioned as non-fungible tokens by Christie's. In December, it released an AI-generated video of a model strutting down the runway while photographers behind her fall over themselves - literally - to capture her.
When it comes to assembling an on-the-go outfit, this fashion writer looks no further than tried-and-true loungewear pieces-think: hoodies, leggings, joggers, etc. And though I love the fan-favorite looks from labels like Vuori, Beyond Yoga, and Skims (to name just a few), it's no secret they can cost you a pretty penny. So, I always recommend shopping for these popular styles on Amazon for way less.
Everybody thought I would make oversized bomber jackets with monograms, said the mononymous king-of-the-hoodie designer after the show. That's what ChatGPT said, apparently. But that's not why I came to Gucci. Instead, he said, his Gucci will be energy, passion, fun and sex.