#digital-revenue

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fromAdweek
1 week ago

TMB Names Stephen Colvin Its New Chief Executive

"Video is the priority," Colvin said. "It offers tremendous opportunities, and we're committed to expanding our creator partnerships to enhance engagement and revenue."
Marketing tech
Social media marketing
fromEntrepreneur
2 weeks ago

MrBeast Celebrates Birthday With New Deals, Promoted X Posts | Entrepreneur

MrBeast leveraged paid advertising on X to bolster engagement and celebrate his 27th birthday, reflecting strategic marketing practices.
Marketing tech
fromAxios
2 months ago

Dotdash Meredith hires president to lead ad tech division D/Cipher

Dotdash Meredith's D/Cipher tool offers advanced ad targeting solutions, enhancing user data interpretation while prioritizing privacy over invasive tracking methods.
Growth hacking
fromSocial Media Today
2 months ago

TikTok Saw Significant Growth in In-App Sales in 2024

In-app purchase revenue surged significantly in the U.S. and particularly on TikTok, marking a major increase in consumer spending in digital markets.
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