#diverse-audiences

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fromHubspot
1 day ago

Measuring inclusive marketing - why traditional KPIs hinder both customer success and brand growth

Brands often rely on KPIs to assess engagement effectiveness, but traditional metrics fail to capture the nuances of diverse communities. This oversight can hinder growth and customer relevance.
Marketing
Marketing
fromRolling Out
5 months ago

Marketing maverick Fran Westbrooks lead cultural revolution

Fran Westbrooks emphasizes the importance of authentic brand connections with diverse audiences and reshaping cultural marketing dynamics.
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