#doubleverify

#doubleverify

DoubleVerify is enhancing its partnership with Snapchat, introducing brand safety and suitability measures for advertisers on the platform.

DoubleVerify warns Check My Ads of possible litigation over alleged defamatory statements regarding bot detection.

Accusations arise after Adalytics' report raises concerns about ad verification effectiveness.

DoubleVerify expands partnership with Snapchat to enhance brand safety and suitability measurement for advertising campaigns.

DoubleVerify's fixed-fee model allows for stable earnings amid tariff fluctuations, supporting its resilience in the digital advertising space.

DoubleVerify reported a 15% revenue growth year-over-year, but faced challenges including customer loss and a revenue shortfall in Q4.

DoubleVerify achieved 15% revenue growth in 2024 despite market challenges, reinforcing its presence with improved measurement and analytics solutions.

DoubleVerify reported a 17% revenue increase to $156 million and achieved an 83% gross margin and $47 million in adjusted EBITDA for Q2.

Video impressions surpassed display impressions for the first time, indicating the success of the Verify Everywhere strategy.

New partnerships with companies like Philip Morris, Bacardi, and Panera, along with the closure of competing services, position DoubleVerify for revenue impact in early 2025.

DoubleVerify reported strong Q1 revenue growth but faced stock decline due to lowered full-year guidance, attributed to reduced spending patterns among specific large clients.

IAS had a strong Q1 with 8% revenue growth, outperforming DoubleVerify, showcasing the industry's frustration with brand safety providers' methodologies.

DoubleVerify expands its measurement services to LinkedIn, allowing advertisers to better track video ad performance and security.

Reddit partners with DoubleVerify for Brand Safety and Suitability measurement options for ad partners.

Automated brand safety tools have negatively affected both publishers and advertisers, prompting the need for better strategies to associate news with advertising.

DoubleVerify's success in securing major clients demonstrates the impact of Oracle's exit from the advertising space.