#earned-media-value

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#social-media #influencer-marketing #beauty-industry-trends #viral-marketing-cycles #product-launch-strategy
Fashion & style
fromWWD
16 hours ago

Why It's Becoming Harder for Beauty Launches to Go - and Stay - Viral

Beauty product virality cycles are shortening, with 2025's top launches generating significantly less earned media value than 2024's, averaging $3.2 million versus $4.4 million monthly.
Marketing tech
fromThe Drum
1 month ago

Tracking the value of social conversations through share of influence

Quantifying creators' earned influence via EMV-driven Share of Influence reveals true brand impact and enables campaign benchmarking, optimization, and strategic investment decisions.
Marketing
fromWWD
2 months ago

Beauty's 2025 Social Media Report Card

L'Oréal Paris led beauty brands in 2025 social media reach and engagement with $792 million earned media value from January through November.
Marketing tech
fromAmerican Banker
3 months ago

How BMO built an employee-driven social media strategy

Consolidating social media technology into a single platform increased BMO's employee advocacy and raised earned media value to nearly $1 million by 2022.
Fashion & style
fromVogue Business
4 months ago

Who won fashion month SS26 on social media?

Celebrity appearances and fandom-driven cultural crossovers generated the majority of SS26 online engagement, surpassing attention on designer debuts and boosting earned media value.
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