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fromWWD
1 month ago
Social media marketing

TikTok Tops Instagram as Beauty's Biggest Driver of Earned Media Value

fromWWD
1 month ago
Social media marketing

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Social media marketing
fromWWD
1 month ago

TikTok Tops Instagram as Beauty's Biggest Driver of Earned Media Value

TikTok surpassed Instagram in earned media value for beauty brands, driving $18.1 billion in 2025.
Social media marketing
fromWWD
1 month ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
more#tiktok
Marketing
fromInc
1 month ago

The 4 Rules Brands Must Follow to Win in a TikTok-First World

Execution on community, content, creative, and culture is essential for beauty brands to succeed in a fragmented market.
Marketing
fromWWD
5 months ago

Beauty's 2025 Social Media Report Card

L'Oréal Paris led beauty brands in 2025 social media reach and engagement with $792 million earned media value from January through November.
Social media marketing
fromDigiday
6 months ago

The chance to win the holiday marketing season has already come and gone, per Traackr's holiday report

Brands must build year-long creator relationships and broaden social presence beyond celebrity founders to drive holiday-season visibility, impact, and trust.
fromwww.theguardian.com
7 months ago

Bobbi Brown: If I could bring something extinct back to life? Blockbuster Video'

Born in Chicago, Bobbi Brown, 68, studied theatrical makeup and photography at Emerson College, Boston. In 1980, she moved to New York to work as a makeup artist. She launched Bobbi Brown Essentials in 1991, sold it to Estee Lauder four years later, and built it into a global brand. Having left the business in 2016, she launched a new one, Jones Road Beauty, in 2020.
Fashion & style
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