Media industry
fromEntrepreneur
11 hours agoThe 3 PR Strategies I Stopped Recommending to Clients After They Backfired
Traditional press releases are losing effectiveness; personalized pitches to journalists yield better results.
For decades, work was designed around a fiction, that of the 'neutral' worker, an abstract individual assumed to be fully available, consistent, rational, and unaffected by bodily constraints. But this neutrality was never real.
"While some battles have been won, this year's Forest 500 data shows that the fight against deforestation is still being needlessly lost. The year 2025 was at the heart of high-profile corporate targets to end deforestation - but these have now been missed. As in previous years, too few companies are acting with enough urgency."
Reports indicate that an initial inquiry, triggered by a complaint relating to religious practices, has brought to light disturbing allegations involving sexual harassment, rape, and attempts at forced religious conversion of female employees by certain individuals in supervisory roles.
The Federal Trade Commission (FTC) and a group of eight states have announced a proposed settlement with big ad agencies that will prevent them from working together to avoid certain platforms like X based on their political viewpoints.
Most nonprofits begin with passion, and for good reason. A founder identifies a critical need and brings together a team that cares deeply enough to act. That kind of energy is what makes the early days possible. It drives long hours, resourceful problem-solving and a deep commitment to impact.
The shift was apparent. People had a stake in the outcome, and they acted like it. Ideas flowed more freely, teams spotted and solved problems earlier, and employees took pride in identifying and implementing improvements.
Companies with a higher number of women in senior roles are significantly more likely to dismiss male perpetrators of abuse against female colleagues, according to recent analysis.
Most for-profit companies still confine nonprofit relationships to corporate philanthropy. Donations flow through foundations, annual reports highlight community contributions, and nonprofit engagement is framed as evidence of corporate responsibility.
Multinational firms are under rising pressure-from investors, regulators, and employees-to demonstrate positive societal impact in the places where they do business. With ESG-focused institutional investments projected to reach nearly $34 trillion this year and roughly 90% of large U.S. companies now disclosing ESG reports, these pressures are now a central part of corporate strategy.
Defense Secretary Pete Hegseth took the unprecedented step of designating a U.S. firm-Anthropic-as a supply chain risk. Anthropic's crime? It refused to violate industry-wide protocols against using AI for mass surveillance or autonomous weapons. Hegseth's designation, which has until now been reserved for foreign firms, bars U.S. military contractors from doing business with the company.
"Ironically, many if not most of these 'sustainability' projects remain disassociated from companies' core procurement strategies, meaning the coffee produced from these projects is not necessarily bought by the companies involved, or only in minimal quantities," the paper states. "And for the coffee that is purchased, prices do not factor into the project design, despite the fact that price is the single variable impacting farmer income that is in the direct control of companies."
Research finds that relying on regulations to determine your policies and procedures can result in ethical blindspots, or situations where people might think if there is not a rule for something, that it's permissible. After years of shifting towards values and culture-based compliance, leadership might be heading the opposite direction.
People recognize polish, but they respond to purpose. What the industry is starting to learn is that value is in the principles those tools represent. Technology is initially and temporarily impressive, whereas values are unforgettable.
Artificial intelligence (AI) is no longer a future-state conversation. It is here, embedded across enterprise systems, cloud platforms, security tooling, analytics engines and decision-making frameworks. The pace of adoption has been extraordinary, and so is the scale and intensity of the infrastructure required to power it. Against this backdrop, Microsoft's recent call for a "community-first" approach to AI infrastructure is both timely and necessary.
Dear Transparency-Committed Reader, You're not alone. So many of us want decision-making to reflect our collective values (like transparency, care, and shared power), but it's hard to actually put those values into practice. That gap between what we believe and how we decide can be frustrating. And getting stuck in the process is a common concern I hear from groups. I am happy to share, though, that decision-making doesn't have to be a nightmare.