#excel-esports

[ follow ]
Video games
from24/7 Wall St.
2 days ago

Forget Generic Gaming Plays: 3 ETFs Reveal the Real Digital Entertainment Divide

Digital entertainment, including video games and esports, is a major consumer category with diverse investment opportunities and varying fund performances.
fromKotaku
2 days ago

Call of Duty Will Soon Take On Battlefield At The Box Office

EA's Battlefield is reportedly attracting Hollywood's attention, with Christopher McQuarrie set to write, direct, and produce the adaptation, and Michael B. Jordan attached as a producer. The project is being pitched to various studios, aiming for a theatrical release.
Independent films
Marketing tech
fromDigiday
3 days ago

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Agencies are leveraging AI in sports marketing, but caution is needed to maintain fan trust and understanding.
Digital life
fromBusiness Matters
4 days ago

The Digital Shift: How Consumer Habits Are Forcing the UK Entertainment Sector to Innovate

UK consumers now abandon apps that take longer than three seconds to load, reflecting a significant shift in expectations across various sectors.
Media industry
fromDigiday
4 days ago

Why live streaming is a borderless $4 billion global opportunity

The shift to streaming platforms is transforming live event viewing, requiring advanced programmatic advertising solutions for global audiences.
#nhl
fromDigiday
4 days ago
Marketing

NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada

fromRMNB
1 month ago
Washington Capitals

Cole Hutson on his newfound Fortnite battles with Ryan Leonard: 'He's the bait guy, and I kill everyone'

Marketing
fromDigiday
4 days ago

NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada

NHL is leveraging TikTok to expand its fanbase and presence in Europe, aiming to convert casual viewers into lifelong fans.
Washington Capitals
fromRMNB
1 month ago

Cole Hutson on his newfound Fortnite battles with Ryan Leonard: 'He's the bait guy, and I kill everyone'

Cole Hutson's NHL contract signing reunited him with Ryan Leonard, enhancing their bond and easing Hutson's transition into the league.
Social media marketing
fromDigiday
4 days ago

Why brands like The League are making the first move to take advantage of LinkedIn's creator appeal

The League launched a LinkedIn campaign targeting professionals to expand its marketing strategy beyond traditional platforms.
Film
fromGameSpot
4 days ago

Iron Lung Digital Release: Markiplier Gives An Update As Fans Wait

Markiplier's film Iron Lung grossed over $50 million, with plans for digital release and self-distribution to benefit independent creators.
Privacy technologies
fromGameSpot
4 days ago

Roblox Can't Seem To Keep Anyone Happy Right Now

Roblox struggles to balance user safety and enjoyment amid criticism and regulatory pressure over its age verification and safety measures.
Gadgets
fromWIRED
5 days ago

I've Tested Gaming Laptops for Over a Decade. This Is What I Think You Should Buy

Gaming laptops have evolved significantly, offering powerful performance and sleek designs, making them viable alternatives to desktop PCs.
#esports
Video games
fromLos Angeles Times
6 days ago

The Dodgers of esports: How L.A.'s Liquid Guild won the attention of over 100,000 people

The Race to World First in World of Warcraft is a competitive event where teams race to complete difficult content first, requiring extensive preparation and teamwork.
fromEngadget
1 week ago

League of Legends' new WASD control scheme will be enabled for ranked later this month

"There's still a small delta in the win-rates between the control schemes, with Point and Click having a minor advantage. We expect that difference will decrease over time as players gain more mastery with WASD, but we will continue to monitor this stat in the future."
Games
fromEMARKETER
6 days ago

When kids want to watch their favorite creators, they go to YouTube

YouTube is the top platform for watching creators across every demographic of US children, according to a February report from Precisify.
Social media marketing
#fortnite
Video games
fromwww.theverge.com
6 days ago

Fortnite developers can make AI characters now just don't try to date them

Epic Games introduces an AI conversations tool for Fortnite, allowing creators to develop unscripted, interactive NPCs for player engagement.
Games
fromGadgets 360
1 month ago

Fortnite Returns to Google Play Store for Android Users Worldwide

Fortnite returns to Google Play Store worldwide after years of absence, ending the need for sideloading on Android devices following Epic Games' legal settlement with Google.
Video games
fromKotaku
1 month ago

Fortnite Removing Less Popular Modes Like Rocket Racing

Fortnite's declining popularity leads to layoffs and the removal of three game modes by Epic Games.
Video games
fromwww.theverge.com
6 days ago

Fortnite developers can make AI characters now just don't try to date them

Epic Games introduces an AI conversations tool for Fortnite, allowing creators to develop unscripted, interactive NPCs for player engagement.
Games
fromGadgets 360
1 month ago

Fortnite Returns to Google Play Store for Android Users Worldwide

Fortnite returns to Google Play Store worldwide after years of absence, ending the need for sideloading on Android devices following Epic Games' legal settlement with Google.
Video games
fromKotaku
1 month ago

Fortnite Removing Less Popular Modes Like Rocket Racing

Fortnite's declining popularity leads to layoffs and the removal of three game modes by Epic Games.
LA Clippers
fromEngadget
2 weeks ago

The League of Legends KeSPA cup will air globally on Disney+

Disney+ will stream major esports tournaments, expanding its reach beyond Asia to a global audience.
#gaming-industry
Social media marketing
fromThedrum
1 week ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Video games
fromBusiness Matters
2 weeks ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
Boston Celtics
fromMashable
3 weeks ago

Do you know ball? Inside the internet's most obsessive basketball debate.

Ball knowledge in basketball transcends trivia, encompassing a deeper understanding of the game's systems and player roles.
Video games
fromKotaku
1 week ago

Fairgames Has An Extraction Shooter Mode As Marathon Struggles

Fairgames features a new mode called 'Cargo Heist' that involves completing objectives and extracting loot in a multiplayer heist shooter format.
#gaming
fromThedrum
1 week ago
Video games

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
fromLondon Business News | Londonlovesbusiness.com
1 month ago
Growth hacking

The efficiency economy: Why modern consumers are redefining value in the global gaming market - London Business News | Londonlovesbusiness.com

Game top-ups have evolved into a strategic tool for busy professionals seeking efficiency in gaming.
Video games
fromThedrum
1 week ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Games
fromKotaku
3 weeks ago

Cyberpunk, League Of Legends Games Suggest TCGs Are Having A Moment

PAX East 2026 featured a shift from video games to trading card games, particularly a TCG based on Cyberpunk 2077.
Video games
fromKotaku
2 weeks ago

Heated Arc Raiders Debate Between PvE And PvP Players Goes Viral

A PvE player confronted a PvP player in Arc Raiders, raising questions about player expectations in PvP-enabled games.
Video games
fromGamesBeat
3 weeks ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
Social media marketing
fromwww.socialmediatoday.com
1 month ago

Reddit shares insight into the growth of sports fandoms in the app

Reddit published a comprehensive guide showing how users engage with sports content, revealing NFL season as the dominant driver of app downloads and engagement, with significant spikes during March Madness, Kentucky Derby, and other major sporting events.
Chicago Blackhawks
fromFast Company
2 months ago

How sports leagues are vying for Gen Z and Gen Alpha's attention to build the next generation of fans

Gen Z and Gen Alpha consume sports digitally, show lower avid-fan rates, and require teams to adapt content packaging and distribution.
Marketing
fromThe Drum
3 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Media industry
fromThe Drum
2 months ago

Livestreaming and eSports to drive the sports market in Asia

Asia is the fastest-growing sports market, driven by mobile, OTT, eSports, and live streaming, prompting platforms and brands to prioritize creative digital sports experiences.
US politics
fromKotaku
2 months ago

Street Fighter Players Ask For Donations After ICE Detains Teammate

Ludovic Mbock, a competitive fighting-game player, has been detained by ICE; friends and community are fundraising to cover legal fees and seek his release.
Startup companies
fromThe Drum
2 months ago

Buying back E3

Stuart Avery and Mike Bennett regained control of E3 via a management buyout, returning the agency to independent leadership after growing to 45 staff.
Music
fromKotaku
2 months ago

Chappell Roan Stuns In New Fortnite Skins

Chappell Roan receives multiple Fortnite skins, accessories, and Jam Tracks via the Heartcore Music Pass, including Pink Pony Club and Roan of Arc outfits.
Video games
fromwww.theguardian.com
1 month ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
Games
fromReadWrite
1 month ago

Valve disputes claims loot boxes violate gambling laws

Valve defends loot boxes as collectible products rather than gambling, arguing cosmetic-only items provide no competitive advantage while claiming to have blocked over one million accounts linked to gambling activity.
Marketing
fromThe Drum
2 months ago

Why gaming is a such a key communications channel for retail marketers

Gaming is a mainstream, high-value channel retailers must engage, especially Gen Z gamers, via community-driven experiences on platforms like Twitch and Discord.
Marketing
fromGamesBeat
2 months ago

Creators and developer studios are approaching the business of UGC in very different ways

Developer studios operate across multiple platforms while individual creators typically focus on a single platform, producing divergent strategies for brand integrations in virtual worlds.
Video games
fromKotaku
1 month ago

Jeff Kaplan: Stop Complaining About Games You Won't Play

Jeff Kaplan advises people complaining about games they haven't played to stop, as developers ignore such feedback and it accomplishes nothing.
Video games
fromKotaku
1 month ago

I Miss When Multiplayer Games Weren't Changing All The Time - Kotaku

A patch increasing gunshot volume in Marathon created a more aggressive multiplayer environment, prompting nostalgia for older games that remained static after release rather than undergoing constant balance changes.
Video games
fromKotaku
2 months ago

DrDisrespect Lies About Being Invited To Highguard Preview Event - Kotaku

Dr Disrespect posted a Highguard media badge claiming attendance, but attendees and the game's manager say he wasn't invited and the photo may be faked.
Video games
fromThe Verge
2 months ago

Fortnite is about to get a lot more gaming crossovers

Epic will expand Fortnite crossovers tied to Epic Games Store purchases, aiming for over 100 developer partnerships annually while boosting store sales and platform growth.
#overwatch
Video games
fromKotaku
2 months ago

Riot's New Fighting Game Is Already Imploding As It Lays Off 80 Developers Less Than a Month After Coming To Console - Kotaku

Riot Games laid off 80 employees from 2XKO after the game's momentum fell short despite initial console download success; development continues with a reduced team.
Video games
fromKotaku
2 months ago

Overwatch Fans Put Jetpack Cat In Timeout

Jetpack Cat (Fika) is a disruptive, tethering support who creates viral plays but faces frequent competitive bans despite viable counters.
Video games
fromKotaku
1 month ago

An Incredible Last-Minute Escape In Marathon Convinced Me It's Something Special

A final beta match demonstrated the game's potential through intense, high-stakes gameplay where teamwork and resource management created memorable moments despite uncertain long-term player retention.
fromGameSpot
1 month ago

Marathon Server Slam Twitch Drops And Rewards

Starting on February 26 at 10 AM PT / 1 PM ET and finishing on March 2 at the same time, the Marathon server slam is an opportunity for players to get their hands on the game ahead of launch. It'll also allow Bungie to test its infrastructure before the full Marathon release date lands.
Video games
[ Load more ]