fromBusiness Insider
1 week agoCoca-Cola is leaning on Hollywood to win over Gen Z
This Halloween, horror fans will be invited to a live experience from Coca-Cola's Fanta, where they'll be spooked by iconic scary movie characters like Chucky and M3gan and challenged to navigate a series of escape rooms. The Haunted Fanta Factory, open nightly in New York from October 29 to 31, is the product of a Coca-Cola partnership with Hollywood studio Universal Pictures and its production partner Blumhouse. There will also be soda cans sporting movie characters, a limited flavor sold at AMC theaters,
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