fromwww.housingwire.com
6 hours agoCulture is not a perk. It is the new engine of mortgage growth
Trust is the only thing that can cut through fear, complexity, and industry jargon. And as the market evolves, trust is increasingly the first thing first-time buyers are looking for. Today's borrower, especially the emerging homebuyer, is walking into the market with real concerns. Rising costs, confusing guidelines, cultural barriers, past financial trauma, and years of hearing that homeownership is not for them.
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