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Marketing tech
fromAdExchanger
13 hours ago

Unity Hires Chris Feo As Its New SVP Of Programmatic | AdExchanger

Unity named Chris Feo SVP of programmatic to expand programmatic advertising by leveraging massive first-party gaming data, Audience Hub, and existing ad scale to attract brand marketers.
E-Commerce
fromExchangewire
3 months ago

Digest: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics

Google's Offerwall provides new revenue opportunities for publishers through diverse monetisation options.
IAB's framework enhances standardisation in gaming ad metrics for better advertising effectiveness.
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