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fromExchangewire
4 weeks ago

Digest: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics

Google's Offerwall provides new revenue opportunities for publishers through diverse monetisation options.
IAB's framework enhances standardisation in gaming ad metrics for better advertising effectiveness.
fromMarTech
1 month ago

New IAB Framework aims to bring clarity to gaming ads | MarTech

IAB's Gaming Measurement Framework standardizes metrics for gaming ad campaigns, enhancing understanding, comparison, and optimization.
#digital-advertising
fromMarTech
1 month ago
Marketing tech

IAB releases draft digital advertising invoice API specifications | MarTech

fromMarTech
1 month ago
Marketing tech

IAB releases draft digital advertising invoice API specifications | MarTech

Media industry
fromMarketing Dive
3 months ago

IAB: As brands diversify ad spend, midsize media firms grow fastest

Digital advertising grew 14.9% in 2024, driven by video and podcast formats, but faces uncertainty and requires strategic adaptation.
more#digital-advertising
fromMarTech
2 months ago

What's inside IAB and MRC's attention measurement guidelines | MarTech

Attention is a promising metric in advertising, but its meaning, value and measurement remain widely debated.
Marketing tech
Podcast
fromExchangewire
2 months ago

Digest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network

IAB and MRC release new guidelines to standardize attention measurement across advertising platforms.
Frasers Group launches ELEVATE, a comprehensive retail media network in the UK.
Marketing tech
fromThe Drum
2 months ago

Why the IAB says CTV is coming for performance budgets

Digital video is taking precedence over traditional media, redefining advertising strategies during NewFronts.
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